Every second counts
NORQAIN, launched in 2018 by Founder & CEO Ben Küffer, alongside Co-Founders Ted Schneider and Mark Streit, proudly stands among the rare family-owned, fully independent Swiss watch brands. As an independent brand, NORQAIN passionately focuses on manufacturing innovative, high-quality watches without the pressure of shareholder profits, ensuring each timepiece aligns with the active lifestyle of its community. With true family heritage rooted in the watch industry, NORQAIN’s expertise spans over four decades. This heritage and experience have inspired
the brand to push boundaries, embrace innovation, and continually redefine what
is possible in Swiss watchmaking. In 2022, watch industry legend Jean-Claude Biver joined NORQAIN as an advisor, bringing decades of expertise in innovation, entrepreneurship, and brand building. His decision to support NORQAIN reflects a shared belief in independence, ambition, and the future of Swiss watchmaking.
Challenging The NorM
TIMELINE
2018
2019
2019
2025
2026
Sidney Crosby joins NORQAIN
as shareholder and business partner
NORQAIN founded in Nidau
(Biel/Bienne)
NHL All-Star Visibility Begins
NORQAIN becomes official
timekeeper of Spengler Cup
NORQAIN becomes the official
luxury sports watch of the NHL
The Hockey Brotherhood
Founded by former hockey players and built on the values that define the game, NORQAIN was created
with the same grit, discipline, resilience, and team-first mentality that hockey demands. As the Official
Luxury Sports Watch of the NHL, NORQAIN's connection to hockey is authentic and deeply personal.
It's an extension of the sport that helped inspire the brand from day one.
Sidney Crosby
NORQAIN shareholder
& Pittsburgh Penguins captain
Roman Josi
NORQAIN shareholder & Nashville Predators captain
Mark Streit
NORQAIN Co-Founder & Stanley Cup Champion
Its black NHL rubber strap incorporates material from an actual hockey puck.
A white “scratched ice” dial, designed to evoque the speed, energy, and intensity of pro hockey.
A “Face-off circle” counter at 9 o’clock displays running seconds.
An open caseback with scratch-proof flat sapphire glass reads “LIMITED EDITION, ONE of 1917” below the official NHL logo.
The limited edition comes in an ice-rink-inspired presentation box, and includes anauthentic NHL hockey puck.
MILESTONES
The New NORQAIN Freedom Chrono Is Seriously Fun
Latest From NORQAIN
2026
2025
2019
2019
2018
READ MORE
2018
NORQAIN founded in Nidau
(Biel/Bienne)
2018
2019
NHL All-Star Visibility Begins
2019
2019
NORQAIN becomes official
timekeeper of Spengler Cup
2019
2025
Sidney Crosby joins NORQAIN
as shareholder and business partner
2025
2026
NORQAIN becomes the official
luxury sports watch of the NHL
2026
Meet The Adventure Chrono NHL Limited Edition
ADVENTURE
VIEW
FREEDOM
VIEW
Independence
VIEW
COLLECTIONS
Ambassadors
Stan Wawrinka
Gigi Buffon
Gary Neville
The Independence Skeleton Chrono 42mm returns in striking new colours
READ MORE
Did Norqain and the NHL Just Drop the Watch World’s Coolest Partnership?
READ MORE
A new peak: the Wild ONE Skeleton X-Lite Limited Edition is the lightest NORQAIN watch ever made
READ MORE
NORQAIN Is Now the Official Luxury Sports Watch of the NHL
READ MORE
NORQAIN’s Wild ONE Meteorite 42mm Special Edition dazzles with a dial material that is – literally – out of this world
READ MORE
The Independence Skeleton Chrono 42mm returns in striking new colours, powered by the high-performance NORQAIN 8K Manufacture Calibre
A new peak: the Wild ONE Skeleton X-Lite Limited Edition
NORQAIN’s Wild ONE Meteorite 42mm Special Edition dazzles